Here at Brightwayz Green Promo we may look like a normal promotional products distributor but… we really are pretty different:

Whilst we are helping you with your orders for branded products to support your marketing campaigns,  there is a lot more going on behind the scenes… and there is something very special about the way we do business.

Supporting Active Travel for All

You see, Brightwayz Green Promo was set up to not only supply great products but to provide an income to help support Brightwayz projects promoting safe, active, sustainable everyday travel for children and adults who need this.

And who are Brightwayz? Well, that’s us too… all under the banner of our company name Safe Kids Walking Ltd. After setting up our own local walk to school scheme over 20 years ago and finding there was a lack of resources and support, we founded Brightkidz as a not-for-profit social enterprise. We provided information, products and ran projects to help schools and local authorities make their active travel campaigns a success. With the growing need for adults to also be able to travel in greener ways, we became Brightwayz – helping inspire active travel for all ages. Our focus is on those who need it most – for example our Cycle Lingo project provides cycle skills and refurbished bikes to refugee families.

Experience with Promotional Products

So for over 20 years we’ve been helping customers with active travel campaigns and have built up a lot of experience helping them to find the right product and right design to make their campaigns eye-catching and effective. (In fact, REALLY eye-catching as a lot of the products we sold were fluorescent and reflective as many were for road safety campaigns).

The thing is, by now we were supplying lots of promotional products – not just for kids, not just bright things and not just for road safety and active travel campaigns, but for anyone and any campaign. 

We realised we needed to give this side of our social enterprise a new name which would attract the right audience (that’s you – people in businesses and other organisations). A lot of the time you may not know what you want – ‘some sort of what-do-you-call-it or thingy-me-bob’ – so we help you choose the best product for your needs.

About Social Enterprise

I’ve mentioned ‘social enterprise’ quite a bit and we are really proud to have been listed in the NatWest SE100 index of the UK’s top social enterprises for several years now. Social enterprises are businesses set up with a social mission at their core, profits are locked in (don’t worry we still get paid!) and most income is earned (unlike charities we don’t depend on grants and donations). More good bits from us

As well as having our own great mission to improve active travel options for all, we believe in running our business in an ethical way and treating others well. We have signed up to the Prompt Payment Code and commit to paying our suppliers on time. We are an accredited Real Living Wage employer and know that happy staff are the best team to have. We practice what we preach in terms of sustainable and active travel – our social enterprise is the first in our county to achieve the DfT-backed Gold Modeshift STARS (Sustainable Travel Accredited and Recognised) award. We know there is always more to do so we also have our Brightwayz to Net Zer0 project underway too – we recently had sixteen solar panels and a battery installed..

The Brightwayz and Brightwayz Green Promo team. [L-R] Lucy, Jacqui, Kelly, Lance, Andrea, Alison, Roman and Dez.

Helping your business to be good

All businesses can be good businesses – whether they are ‘for profit’ or ‘not for profit’. A lot of the ‘good’ can come from the decisions you make in running your business. So – going back to Brightwayz Green Promo –  by buying from us you are doing some good too through ‘social procurement’; the money you spend has real impact. You can even write the fact you buy from social enterprises into your own social impact reports! Your organisation may even already be one of the many UK businesses who have pledged to spend a target amount of their overall budgets with social enterprises. The folks at Social Enterprise UK can tell you more about that and the Buy Social campaign.

Find Out More

If you’d like to learn more about us and our work, or see our Brightwayz specialist range of active travel promotion products for your own active travel campaigns, check out our other website at www.brightwayz.co.uk

Watch our Social Impact Video Report

Please note: we were formerly trading as Brand My Thingy but are now known as Brightwayz Green Promo

Read our social impact report

Read our weekly Brightwayz Blogs 

Find out more about our projects and the active travel support we provide at www.brightwayz.co.uk/blog