Our Green Hearts Scheme
Our Green Hearts Scheme
Understanding Our Green Hearts Scheme
Why We Created Green Hearts
At Brightwayz Promo, we’re honest about the challenge we face: promotional products aren’t always the most sustainable choice. But we also know that the work we fund—creating safer, more accessible active travel routes—makes a real difference to communities and the environment.
That’s why we created the Green Hearts Scheme. It helps you make informed choices while ensuring that every purchase, regardless of its green credentials, contributes 100% of profits towards active travel initiatives that reduce car dependency and promote healthier, more sustainable transport.
How the Green Hearts Work
Finding Green Hearts on Our Products
Every product page displays the Green Hearts rating clearly, along with specific details about why it received that rating.
Look for:
- The Green Hearts symbol featured on each product
- A detailed explanation below showing which sustainable features or certifications apply
- Information about how your purchase supports active travel
Every product in our range is rated using our Green Hearts system. Here’s what each rating means:
💚 One Heart – Good Green
What it means: 100% of profits from your purchase support active travel campaigns across the UK.
Why one heart: These products don’t currently have additional sustainable or ethical features, but your purchase still makes a powerful impact by funding infrastructure, campaigns, and services that help more people walk, wheel, and cycle.
The impact: Every penny of profit goes directly to our social enterprise supporting projects that reduce carbon emissions and improve community health.
All products in our range achieve at least one Green Heart.
💚💚 Two Hearts – Better Green
What it means: 100% of profits support active travel, AND the product itself is a sustainable choice.
Why two hearts: These products go further by being:
- Made from recycled or sustainable materials
- Certified through ethical sourcing schemes such as
- Fair Trade cotton
- Forest Stewardship Council (FSC)
- Certified B Corporation producers
- Carbon Neutral certification
- Additional third-party verified sustainability standards
- Designed for longevity and reuse
The impact: You’re supporting active travel while choosing products that minimize environmental harm and support fair working conditions.
💚💚 💚Three Hearts – Best Green
What it means: 100% of profits support active travel, the product is sustainable, AND it meets additional quality marks and accreditations.
Why three hearts: These are our gold-standard products that are sustainable products and produced by social enterprises.
The impact: The highest level of environmental and ethical responsibility, combined with direct funding for active travel initiatives.
The Dual Impact of Your Purchase
When you buy from Brightwayz Promo, your purchase works twice as hard:
- Supporting Active Travel (One, Two & Three Hearts)
100% of profits fund our Social Enterprise’s work creating safer streets, better cycling infrastructure, and campaigns that help more people choose walking, wheeling, and cycling over car journeys. - Choosing Sustainability (Two & Three Hearts)
Products with two or three hearts mean you’re also selecting items that reduce environmental impact through ethical sourcing, recycled materials, or verified sustainability standards.
