Water bottles have become a staple in our daily lives, and their popularity shows no signs of slowing down. To better understand consumer preferences and habits, the BPMA (British Promotional Merchandising Association) surveyed 300 individuals aged 16–40. The results reveal some fascinating insights into what people look for in a water bottle and how brands can tap into this growing market.
Key Findings from the Survey
- High Ownership Rates
- 94% of respondents own at least one water bottle.
- 27% own four or more bottles, proving that consumers are always on the lookout for new options.
- Ubiquitous
- 67% of respondents take their water bottle everywhere they go. This presents a great opportunity for brand visibility.
- Consumers Want More
- Despite high ownership rates, 69% said they would appreciate another water bottle from a brand they trust. This shows that consumers can’t have too much of a good thing!
- 27% buy a new water bottle at least once a month, indicating a steady demand for new designs and features.
- What Matters Most
- Durability (52%) and being leak-proof (58%) are the top two attributes consumers look for in a water bottle.
- When it comes to materials, stainless steel is the most preferred, followed closely by aluminium.
What This Means for Brands
The water bottle market is thriving, and there’s plenty of room for innovation and growth. Key takeaways if you are considering a water bottle as your next promotional item
- Even though most people already own a water bottle, there’s still a strong desire for more. Over a quarter of consumers buy a new bottle monthly.
- Focus on Quality: Consumers prioritize durability and leak-proof designs. Investing in high-quality materials like stainless steel can set your product apart.
- With two-thirds of consumers carrying their bottles everywhere, your brand has the potential to gain widespread visibility. Consider designs that are not only functional but also stylish and eye-catching.
Final Thoughts
Water bottles are more than just a practical item—they’re a lifestyle accessory. By understanding what consumers value most, brands can provide promotional products that resonate with their audience and stand out in a competitive market.
What do you think about these insights? Are you surprised by how often people buy new water bottles? Let us know in the comments below!
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